Benchmarks

17 ‘Electronics & Office’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 17 leading e-commerce sites within ‘Electronics & Office’ in the US and Europe. Each of the 17 Electronics & Office sites has been manually rated across 601 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 123 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

601 Guidelines

Desktop Web

299 Guidelines

Homepage & Category Navigation

24 Guidelines

Homepage

7 Guidelines

Category Taxonomy & Main Navigation

11 Guidelines

Intermediary Category Pages

6 Guidelines

On-Site Search

27 Guidelines

Search Query Types

6 Guidelines

Search Form & Autocomplete

9 Guidelines

Search Design & Logic

12 Guidelines

Product Lists & Filtering

53 Guidelines

List Layout

10 Guidelines

List Item Thumbnails & Info

14 Guidelines

List Item Features

7 Guidelines

Filtering & Sorting

22 Guidelines

Filtering: Available Filters, Scope & Layout

17 Guidelines

Sorting

5 Guidelines

Product Page

75 Guidelines

Product Page Layout, Cross-Sells & Cross-Navigation

15 Guidelines

Product Page Layout

8 Guidelines

Cross-Sells & Cross-Navigation

7 Guidelines

Product Images & Gallery UI

13 Guidelines

The 'Buy' Section and Purchase Information

13 Guidelines

Product Information

14 Guidelines

User Reviews

20 Guidelines

Cart & Checkout

87 Guidelines

Added to Cart Behavior & Confirmation

5 Guidelines

Shopping Cart & Cross-Sells

11 Guidelines

Account Selection & Creation

7 Guidelines

Customer Address & Information

8 Guidelines

Shipping & Fulfillment

10 Guidelines

Payment Flow & Methods

13 Guidelines

Validation Errors & Data Persistence

9 Guidelines

Field Design, Labels & Input Optimization

15 Guidelines

Order Review & Confirmation

9 Guidelines

Customer Accounts

21 Guidelines

Account Drop-Down & Sign-In

7 Guidelines

Account Dashboard, Info & Navigation

14 Guidelines

Site-Wide Elements

12 Guidelines

Mobile Web

302 Guidelines

Mobile Homepage & Category Navigation

25 Guidelines

Mobile Homepage

8 Guidelines

Mobile Category Taxonomy & Main Navigation

12 Guidelines

Mobile Intermediary Category Pages

5 Guidelines

Mobile On-Site Search

28 Guidelines

Mobile Search Query Types

6 Guidelines

Mobile Search Form & Autocomplete

6 Guidelines

Mobile Search Design & Logic

16 Guidelines

Mobile Product Lists & Filtering

52 Guidelines

Mobile List Layout

13 Guidelines

Mobile List Item Thumbnails & Info

15 Guidelines

Mobile List Item Features

5 Guidelines

Mobile Filtering & Sorting

19 Guidelines

Mobile Product Page

73 Guidelines

Mobile Product Page Layout, Cross-Sells & Cross-Navigation

13 Guidelines

Mobile Product Page Layout

6 Guidelines

Mobile Cross-Sells & Cross-Navigation

7 Guidelines

Mobile Product Images & Gallery UI

13 Guidelines

The Mobile 'Buy' Section and Purchase Information

13 Guidelines

Mobile Product Information

14 Guidelines

Mobile User Reviews

20 Guidelines

Mobile Cart & Checkout

87 Guidelines

Mobile Added to Cart Behavior & Confirmation

4 Guidelines

Mobile Shopping Cart & Cross-Sells

11 Guidelines

Mobile Account Selections & Creation

7 Guidelines

Mobile Customer & Address Information

8 Guidelines

Mobile Shipping & Fulfillment

10 Guidelines

Mobile Payment Flow & Methods

13 Guidelines

Mobile Validation Errors & Data Persistence

9 Guidelines

Mobile Field Design, Labels & Input Optimization

17 Guidelines

Mobile Order Review & Confirmation

8 Guidelines

Mobile Customer Accounts

16 Guidelines

Mobile Site-Wide Features & Navigation

21 Guidelines

Electronics & Office Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Electronics & Office sites.

View Electronics & Office Research Topic


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