9 ‘Business-to-Business’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 9 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 9 B2B sites have been manually rated across 271 different e-commerce UX elements, all based on Baymard’s 78,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
271 Guidelines
Homepage & Category
24 Guidelines
On-Site Search
16 Guidelines
Product Lists & Filtering
36 Guidelines
Product Page
25 Guidelines
Cart & Checkout
34 Guidelines
Accounts & Self Service
19 Guidelines
Mobile-Commerce
117 Guidelines
Case Studies
Deep dive into any of the 9 retail sites displayed in the scatter plot above.
62 page designs: mobile, desktop, app
45 page designs: mobile, desktop
46 page designs: mobile, desktop
46 page designs: mobile, desktop
41 page designs: desktop, mobile
38 page designs: desktop, mobile
43 page designs: desktop, mobile
40 page designs: desktop, mobile
31 page designs: desktop, mobile
Busines-to-Business Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Busines-to-Business sites.
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Industry
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