7 ‘Luxury Goods’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Luxury Goods’ e-commerce sites in the US and Europe. Each of the 7 Luxury Goods sites has been manually rated across 507 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
507 Guidelines
Desktop Web
271 Guidelines
Homepage & Category
23 Guidelines
Homepage
7 Guidelines
Main Navigation & Category Taxonomy
10 Guidelines
Intermediary Category Pages
6 Guidelines
Store Locator & Collection Page
31 Guidelines
Store Locator
16 Guidelines
Collection Page
15 Guidelines
On-Site Search
22 Guidelines
Search Query Types
5 Guidelines
Search Autocomplete
8 Guidelines
Search Results Logic & Guidance
9 Guidelines
Product Lists
39 Guidelines
List Layout
10 Guidelines
List Item Thumbnails
6 Guidelines
List Item Info & Features
9 Guidelines
Filtering & Sorting
14 Guidelines
Product Page
50 Guidelines
Product Page Layout & Cross-Sells
10 Guidelines
Product Images & Videos
19 Guidelines
The 'Buy' Section, Shipping & Returns
9 Guidelines
Product Information
12 Guidelines
Cart & Checkout
77 Guidelines
Checkout Design, Cross-Sells & Gifting
7 Guidelines
Shopping Cart
11 Guidelines
Account Selection & Creation
6 Guidelines
Customer & Address Information
8 Guidelines
Shipping & Fulfillment
9 Guidelines
Payment Flow & Methods
10 Guidelines
Order Review & Confirmation
8 Guidelines
Validation Errors & Data Persistence
7 Guidelines
Field Labels & Microcopy
4 Guidelines
Field Design & Input Optimization
7 Guidelines
Customer Accounts
16 Guidelines
Account Drop-Down & Sign-In
6 Guidelines
Account Dashboard, Info & Navigation
10 Guidelines
Site-Wide Features & Elements
13 Guidelines
Mobile Web
236 Guidelines
Mobile Homepage & Category
23 Guidelines
Mobile Homepage
8 Guidelines
Mobile Main Navigation & Category Taxonomy
10 Guidelines
Mobile Intermediary Category Pages
5 Guidelines
Mobile On-Site Search
22 Guidelines
Mobile Search Query Types
5 Guidelines
Mobile Search Autocomplete
7 Guidelines
Mobile Search Results Logic & Guidance
10 Guidelines
Mobile Product List
37 Guidelines
Mobile List Layout
11 Guidelines
Mobile List Item Thumbnails
5 Guidelines
Mobile List Item Info & Features
12 Guidelines
Mobile Filtering
9 Guidelines
Mobile Product Pages
46 Guidelines
Mobile Product Page Layout & Cross-Sells
11 Guidelines
Mobile Product Images & Videos
16 Guidelines
Mobile 'Buy' Section, Shipping & Returns
9 Guidelines
Mobile Product Information
10 Guidelines
Mobile Cart & Checkout
80 Guidelines
Mobile Checkout Design, Cross-Sells & Gifting
7 Guidelines
Shopping Cart
11 Guidelines
Mobile Account Selection & Creation
6 Guidelines
Mobile Customer & Address Information
8 Guidelines
Mobile Shipping & Fulfillment
9 Guidelines
Mobile Payment Flow & Credit Card Form
10 Guidelines
Mobile Order Review & Confirmation
8 Guidelines
Mobile Validation Errors & Data Persistence
8 Guidelines
Mobile Field Labels & Microcopy
5 Guidelines
Mobile Field Design & Input Optimization
8 Guidelines
Mobile Customer Accounts
11 Guidelines
Mobile Site-Wide Features & Elements
17 Guidelines
Case Studies
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
51 page designs: desktop, mobile
42 page designs: desktop, mobile
48 page designs: desktop, mobile
57 page designs: desktop, mobile
46 page designs: desktop, mobile
44 page designs: desktop, mobile
25 page designs: desktop, mobile
Luxury Goods Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Luxury Goods sites.
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