Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Online Learning’ sites in the US and Europe. Each of the 7 Online Learning sites have been manually rated across 361 different UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 123 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
361 Guidelines
Desktop Web
177 Guidelines
Homepage & Category Navigation
19 Guidelines
Homepage
6 Guidelines
Category Taxonomy & Intermediary Category Pages
8 Guidelines
Main Navigation
5 Guidelines
On-Site Search
15 Guidelines
Course Lists & Filtering
31 Guidelines
Course List Layout
9 Guidelines
Course List Item Info & Features
8 Guidelines
Filtering & Sorting
14 Guidelines
Course Page
27 Guidelines
Course Page Features & The "Buy" Section
12 Guidelines
Course Description & Cross-Sells
7 Guidelines
User Reviews
8 Guidelines
Plan Matrix
7 Guidelines
Cart & Checkout
46 Guidelines
Shopping Cart
8 Guidelines
Account Creation & User Information
5 Guidelines
Payment Flow & Methods
8 Guidelines
Order Review & Confirmation
5 Guidelines
Validation Errors, General Form Design & Layout
9 Guidelines
Form Field Usabilty & Design
11 Guidelines
Customer Accounts
19 Guidelines
Account Drop-Down, Dashboard & Sign In
10 Guidelines
Account-Wide Navigation, Structure, & Information
9 Guidelines
Site-Wide Design & Interaction
13 Guidelines
Mobile Web
184 Guidelines
Mobile Homepage & Category Navigation
20 Guidelines
Mobile Homepage
7 Guidelines
Mobile Category Taxonomy & Intermediary Category Pages
7 Guidelines
Mobile Main Navigation
6 Guidelines
Mobile On-Site Search
16 Guidelines
Mobile Course Lists & Filtering
39 Guidelines
Mobile Course List Layout
12 Guidelines
Mobile Course List Item Info & Features
11 Guidelines
Mobile Filtering & Sorting
16 Guidelines
Mobile Course Page
26 Guidelines
Mobile Course Page Features & The "Buy" Section
10 Guidelines
Mobile Course Description & Cross-Sells
8 Guidelines
Mobile User Reviews
8 Guidelines
Mobile Cart & Checkout
48 Guidelines
Mobile Shopping Cart
8 Guidelines
Mobile Account Creation & User Information
5 Guidelines
Mobile Payment Flow & Methods
8 Guidelines
Mobile Order Review & Confirmation
5 Guidelines
Mobile Validation Errors, General Form Design & Layout
10 Guidelines
Mobile Form Field Usability & Design
12 Guidelines
Mobile Customer Accounts
15 Guidelines
Mobile Account Dashboard & Sign In
6 Guidelines
Mobile Account-Wide Navigation, Structure, & Information
9 Guidelines
Mobile Site-Wide Design & Interaction
20 Guidelines
Deep dive into any of the 7 retail sites displayed in the scatter plot above.
32 page designs: desktop, mobile
30 page designs: desktop, mobile
29 page designs: desktop, mobile
25 page designs: desktop, mobile
19 page designs: desktop, mobile
25 page designs: desktop, mobile
32 page designs: desktop, mobile
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