Benchmarks

7 ‘Online Learning’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Online Learning’ sites in the US and Europe. Each of the 7 Online Learning sites have been manually rated across 361 different UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 123 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

361 Guidelines

Desktop Web

177 Guidelines

Homepage & Category Navigation

19 Guidelines

Homepage

6 Guidelines

Category Taxonomy & Intermediary Category Pages

8 Guidelines

Main Navigation

5 Guidelines

On-Site Search

15 Guidelines

Course Lists & Filtering

31 Guidelines

Course List Layout

9 Guidelines

Course List Item Info & Features

8 Guidelines

Filtering & Sorting

14 Guidelines

Course Page

27 Guidelines

Course Page Features & The "Buy" Section

12 Guidelines

Course Description & Cross-Sells

7 Guidelines

User Reviews

8 Guidelines

Plan Matrix

7 Guidelines

Cart & Checkout

46 Guidelines

Shopping Cart

8 Guidelines

Account Creation & User Information

5 Guidelines

Payment Flow & Methods

8 Guidelines

Order Review & Confirmation

5 Guidelines

Validation Errors, General Form Design & Layout

9 Guidelines

Form Field Usabilty & Design

11 Guidelines

Customer Accounts

19 Guidelines

Account Drop-Down, Dashboard & Sign In

10 Guidelines

Account-Wide Navigation, Structure, & Information

9 Guidelines

Site-Wide Design & Interaction

13 Guidelines

Mobile Web

184 Guidelines

Mobile Homepage & Category Navigation

20 Guidelines

Mobile Homepage

7 Guidelines

Mobile Category Taxonomy & Intermediary Category Pages

7 Guidelines

Mobile Main Navigation

6 Guidelines

Mobile On-Site Search

16 Guidelines

Mobile Course Lists & Filtering

39 Guidelines

Mobile Course List Layout

12 Guidelines

Mobile Course List Item Info & Features

11 Guidelines

Mobile Filtering & Sorting

16 Guidelines

Mobile Course Page

26 Guidelines

Mobile Course Page Features & The "Buy" Section

10 Guidelines

Mobile Course Description & Cross-Sells

8 Guidelines

Mobile User Reviews

8 Guidelines

Mobile Cart & Checkout

48 Guidelines

Mobile Shopping Cart

8 Guidelines

Mobile Account Creation & User Information

5 Guidelines

Mobile Payment Flow & Methods

8 Guidelines

Mobile Order Review & Confirmation

5 Guidelines

Mobile Validation Errors, General Form Design & Layout

10 Guidelines

Mobile Form Field Usability & Design

12 Guidelines

Mobile Customer Accounts

15 Guidelines

Mobile Account Dashboard & Sign In

6 Guidelines

Mobile Account-Wide Navigation, Structure, & Information

9 Guidelines

Mobile Site-Wide Design & Interaction

20 Guidelines


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