Zazzle’s E-Commerce UX
This is a case study of Zazzle’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 446 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Zazzle’s overall e-commerce UX performance is mediocre. Zazzle has decent performances across the board with neither any great nor any broken performances.
Overall UX Performance
446 Guidelines · Performance:
Desktop Web
221 Guidelines · Performance:
Homepage, Category Taxonomy & Main Navigation
17 Guidelines · Performance:
Homepage
9 Guidelines · Performance:
Category Taxonomy & Main Navigation
8 Guidelines · Performance:
On-Site Search
14 Guidelines · Performance:
Search Query Types
5 Guidelines · Performance:
Search Autocomplete, Design & Logic
9 Guidelines · Performance:
Product Lists & Filtering
31 Guidelines · Performance:
List Interface & Layout
11 Guidelines · Performance:
List Items Info & Thumbnails
6 Guidelines · Performance:
Filtering & Sorting
14 Guidelines · Performance:
Product Page
51 Guidelines · Performance:
Product Page Layout & Cross-Sells
9 Guidelines · Performance:
Product Images & Videos
7 Guidelines · Performance:
The 'Buy' Section and Purchase Information
10 Guidelines · Performance:
Product Information & Personalization
7 Guidelines · Performance:
User Reviews
18 Guidelines · Performance:
Cart & Checkout
71 Guidelines · Performance:
Shopping Cart
11 Guidelines · Performance:
Account Selection & Creation
6 Guidelines · Performance:
User Information & Address
14 Guidelines · Performance:
Shipping & Fulfillment
7 Guidelines · Performance:
Payment Flow & Credit Card Form
10 Guidelines · Performance:
Order Review & Confirmation
8 Guidelines · Performance:
General Form Design & Checkout Layout
7 Guidelines · Performance:
Form Field Usability & Design
8 Guidelines · Performance:
Customer Accounts
20 Guidelines · Performance:
Account Drop-Down & Sign-In
6 Guidelines · Performance:
Account Dashboard, Info & Navigation
14 Guidelines · Performance:
Site-Wide Features & Navigation
17 Guidelines · Performance:
Site-Wide Elements
17 Guidelines · Performance:
Mobile Web
225 Guidelines · Performance:
Mobile Homepage, Category Taxonomy & Main Navigation
19 Guidelines · Performance:
Mobile Homepage
10 Guidelines · Performance:
Mobile Category Taxonomy & Main Navigation
9 Guidelines · Performance:
Mobile On-Site Search
13 Guidelines · Performance:
Mobile Search Query Types
5 Guidelines · Performance:
Mobile Search Autocomplete, Design & Logic
8 Guidelines · Performance:
Mobile Product Lists & Filtering
30 Guidelines · Performance:
Mobile List Interface & Layout
11 Guidelines · Performance:
Mobile List Items Info & Thumbnails
8 Guidelines · Performance:
Mobile Filtering & Sorting
11 Guidelines · Performance:
Mobile Product Page
51 Guidelines · Performance:
Mobile Product Page Layout & Cross-Sells
7 Guidelines · Performance:
Mobile Product Images & Videos
8 Guidelines · Performance:
The Mobile 'Buy' Section and Purchase Information
10 Guidelines · Performance:
Mobile Product Information & Personalization
8 Guidelines · Performance:
Mobile User Reviews
18 Guidelines · Performance:
Mobile Cart & Checkout
73 Guidelines · Performance:
Mobile Shopping Cart
11 Guidelines · Performance:
Mobile Account Selection & Creation
6 Guidelines · Performance:
Mobile User Information & Address
14 Guidelines · Performance:
Mobile Shipping & Fulfillment
7 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
10 Guidelines · Performance:
Mobile Order Review & Confirmation
7 Guidelines · Performance:
Mobile General Form Design & Checkout Layout
7 Guidelines · Performance:
Mobile Form Field Usability & Design
11 Guidelines · Performance:
Mobile Customer Accounts
15 Guidelines · Performance:
Mobile Site-Wide Features & Navigation
24 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Zazzle’s Desktop Web E-Commerce Design
26 pages of Zazzle’s e-commerce site, marked up with 162 best practice examples:
Zazzle’s Mobile Web E-Commerce Design
24 pages of Zazzle’s e-commerce site, marked up with 171 best practice examples:
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Explore Other Research Content
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 415 articles in the full public archive.
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