Hayneedle’s E-Commerce UX
This is a case study of Hayneedle’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 768 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Hayneedle’s overall e-commerce UX performance is mediocre. Hayneedle has decent performances across the board with neither any great nor any broken performances.
First benchmarked in April 2012, and reviewed 25 times since then, most recently February 2023.
Overall UX Performance
879 Guidelines · Performance:
Desktop Web
457 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
Homepage
10 Guidelines · Performance:
Category Taxonomy
9 Guidelines · Performance:
Main Navigation
6 Guidelines · Performance:
Intermediary Category Pages
6 Guidelines · Performance:
On-Site Search
45 Guidelines · Performance:
Search Query Types
9 Guidelines · Performance:
Search Form & Logic
9 Guidelines · Performance:
Search Autocomplete
8 Guidelines · Performance:
Search Results Logic & Guidance
8 Guidelines · Performance:
Search Results Layout & Filtering
11 Guidelines · Performance:
Product Lists & Filtering
75 Guidelines · Performance:
List Layout & Loading Products
14 Guidelines · Performance:
List Item Info
10 Guidelines · Performance:
List Item Thumbnails
7 Guidelines · Performance:
List Item Features
11 Guidelines · Performance:
Filtering: Available Filters
8 Guidelines · Performance:
Filtering: Scope & Logic
11 Guidelines · Performance:
Filtering: Interface & Layout
4 Guidelines · Performance:
Sorting
10 Guidelines · Performance:
Product Page
103 Guidelines · Performance:
Product Page Layout
9 Guidelines · Performance:
Cross-Sells & Cross-Navigation
9 Guidelines · Performance:
Image Gallery UI
9 Guidelines · Performance:
Product Images, Videos & 360-Views
14 Guidelines · Performance:
Product Descriptions
11 Guidelines · Performance:
Product Variations
9 Guidelines · Performance:
Specifications Sheet
5 Guidelines · Performance:
The 'Buy' Section
9 Guidelines · Performance:
Shipping, Returns, and Gifting
8 Guidelines · Performance:
User Reviews
20 Guidelines · Performance:
Cart & Checkout
123 Guidelines · Performance:
Shopping Cart & "Added to Cart" Behavior
15 Guidelines · Performance:
Account Selection & Creation
7 Guidelines · Performance:
Customer & Address Information
12 Guidelines · Performance:
Gifting Flow & Features
5 Guidelines · Performance:
Shipping & Fulfillment
11 Guidelines · Performance:
Payment Flow & Credit Card Form
15 Guidelines · Performance:
Checkout Layout & Cross-Sells
12 Guidelines · Performance:
Form Fields Labels & Design
10 Guidelines · Performance:
Data Validation
10 Guidelines · Performance:
Input Optimization
16 Guidelines · Performance:
Order Review & Confirmation
10 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Account Drop-Down
7 Guidelines · Performance:
Account Dashboard
5 Guidelines · Performance:
Account Sign In
5 Guidelines · Performance:
'Your Account': Addresses, Payments, & Newsletters
13 Guidelines · Performance:
Account-Wide Navigation, Structure, & Information
8 Guidelines · Performance:
Site-Wide Features
15 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Orders & Order Tracking
15 Guidelines · Performance:
Order Returns
12 Guidelines · Performance:
Mobile Web
422 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
30 Guidelines · Performance:
Mobile Web Homepage
10 Guidelines · Performance:
Mobile Web Category Taxonomy
9 Guidelines · Performance:
Mobile Web Main Navigation
6 Guidelines · Performance:
Mobile Web Intermediary Category Pages
5 Guidelines · Performance:
Mobile Web On-Site Search
39 Guidelines · Performance:
Mobile Web Search Query Types
9 Guidelines · Performance:
Mobile Web Search Form & Logic
9 Guidelines · Performance:
Mobile Web Search Autocomplete
7 Guidelines · Performance:
Mobile Web Search Results Logic & Guidance
7 Guidelines · Performance:
Mobile Web Search Results Layout & Filtering
7 Guidelines · Performance:
Mobile Web Product Lists & Filtering
62 Guidelines · Performance:
Mobile Web List Layout & Loading Products
15 Guidelines · Performance:
Mobile Web List Item Info
12 Guidelines · Performance:
Mobile Web List Item Thumbnails
6 Guidelines · Performance:
Mobile Web List Item Features
9 Guidelines · Performance:
Mobile Web Filtering & Sorting: Filter & Sort Types
9 Guidelines · Performance:
Mobile Web Filtering & Sorting: Scope & Logic
6 Guidelines · Performance:
Mobile Web Filtering: Interface & Layout
5 Guidelines · Performance:
Mobile Web Product Page
94 Guidelines · Performance:
Mobile Web Product Page Layout, Cross-Sells, & Cross-Navigation
14 Guidelines · Performance:
Mobile Web Image Gallery UI
6 Guidelines · Performance:
Mobile Web Product Images, Videos & 360-Views
13 Guidelines · Performance:
Mobile Web Product Descriptions
10 Guidelines · Performance:
Mobile Web Product Variations
9 Guidelines · Performance:
Mobile Web Specifications Sheet
5 Guidelines · Performance:
Mobile Web "Buy" Section
9 Guidelines · Performance:
Mobile Web Shipping, Returns, and Gifting
8 Guidelines · Performance:
Mobile Web User Reviews
20 Guidelines · Performance:
Mobile Web Cart & Checkout
113 Guidelines · Performance:
Mobile Web Shopping Cart & “Added to Cart” Behavior
14 Guidelines · Performance:
Mobile Web Account Selection & Creation
7 Guidelines · Performance:
Mobile Web Customer & Address Information
11 Guidelines · Performance:
Mobile Web Gifting Flow & Features
5 Guidelines · Performance:
Mobile Web Shipping & Fulfillment
11 Guidelines · Performance:
Mobile Web Payment Flow & Credit Card Form
14 Guidelines · Performance:
Mobile Web Checkout Layout & Cross-Sells
8 Guidelines · Performance:
Mobile Web Form Fields Labels & Design
6 Guidelines · Performance:
Mobile Web Data Validation
10 Guidelines · Performance:
Mobile Web Input Optimization
18 Guidelines · Performance:
Mobile Web Order Review & Confirmation
9 Guidelines · Performance:
Mobile Web Customer Accounts
29 Guidelines · Performance:
Mobile Web Account Sign In & Dashboard
9 Guidelines · Performance:
'Mobile Web Account': Addresses, Payments, & Newsletters
13 Guidelines · Performance:
Mobile Web Account-Wide Navigation, Structure, & Information
7 Guidelines · Performance:
Mobile Web Site-Wide Features
28 Guidelines · Performance:
Mobile Web Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web Orders & Order Tracking
15 Guidelines · Performance:
Mobile Web Order Returns
12 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Hayneedle’s Desktop Web E-Commerce Design
31 pages of Hayneedle’s e-commerce site, marked up with 348 best practice examples:
Hayneedle’s Mobile Web E-Commerce Design
21 pages of Hayneedle’s e-commerce site, marked up with 273 best practice examples:
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